NEW COLLECTION
The new Winter Collection w/ Jim Jones
For our new Winter Collection we teamed up with Rapper Jim Jones. The Hip Hop legend from Harlem, New York City, visited us at our headquarter to take part in creating our latest collection. To shoot the collection, our team flew out to NYC, to capture the collection on Jim Jones in his home town.
THE LOOKS
The collection features a mix of athleisure looks and genuine leather pieces with classic streetwear shapes, like the LFDY Leather Bomber Jacket.
THE LOCATION
We spent the day with Jim Jones, showing us around his neighbourhood in Harlem, NYC. To give back to the community, we organized a meet-up in the city.
We rounded off the trip to NYC with a dinner with our Harlem Fam. A special thanks goes out to Jim Jones, Fat Joe, Dave East and friends for having us!
The new Winter Collection w/ Jim Jones
For our new Winter Collection we teamed up with Rapper Jim Jones. The Hip Hop legend from Harlem, New York City, visited us at our headquarter to take part in creating our latest collection. To shoot the collection, our team flew out to NYC, to capture the collection on Jim Jones in his home town.
THE LOOKS
The collection features a mix of athleisure looks and genuine leather pieces with classic streetwear shapes, like the LFDY Leather Bomber Jacket.
THE LOCATION
We spent the day with Jim Jones, showing us around his neighbourhood in Harlem, NYC. To give back to the community, we organized a meet-up in the city.
We rounded off the trip to NYC with a dinner with our Harlem Fam. A special thanks goes out to Jim Jones, Fat Joe, Dave East and friends for having us!