Take a look behind the scenes of our new Performance Capsule and how we linked up with Ben Whittaker in the iconic Gym "Die Ritze" in Hamburg. Ā
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LFDYTAPES
Right before the Paris opening we sent a small team to America for two missions: the Black Friday photo shoot & ComplexCon Las Vegas.Ā
Watch NowOver the past months we've been working on bringing our new winter collection to life. Take a look behind the scenes as we share the creative process ā from styling sessions with Veneda Carter to shooting on the streets of New York City.Ā
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NEW SUMMER COLLECTION
collection
The new Summer Collection brings a new mix of seasonal styles and reworked LFDY essentials. Core staples like tees, longsleeves, hoodies, zip-ups, shorts, denims, track sets, and accessories return with updated fits, bold new prints, and summer-ready styles.
NOW AVAILABLESUMMER BASICS
collection
The new Summer Basics Collection, styled by Veneda Carter, features a wide range of bold and fresh seasonal colors alongside reimagined LFDY classics. Staple pieces like hoodies, tees, joggers, and shorts are updated with bold new colorways and seasonal tones.
READ MORENEW SPRING COLLECTION
collection
The new Spring Collection brings together new styles alongside reimagined LFDY classics. Alongside staples, it introduces bold new graphics inspired by dealership and real estate advertising. New seasonal colorways, a split-graphic zip and a new College Hooded complete the collection.
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