"LiveFastDieYoung" grew with an independent and selfmade approach. Born out of constant change, new frontiers, freedom, loyalty, and a crowd of like-minded, ambitious individuals.

Live fast is the source of all our efforts. Live fast is the founder’s dogma. The story started right here. From 40 square meters, a backyard in Düsseldorf, a message, and a self-bought printing machine. Started as the ones from the neighbourhood, LFDY’s origin is still our hood today – the home of our energy and part of the brand’s matter. An authentic voice of a generation.

LFDY is not just another factory.

It is our identity to make things more unique and do it out of the ordinary. The company’s goal: becoming a brand that defines today’s generation while never stopping and straying from the path.

LFDY is a constant and rapid movement – a progressive mindset – a fast and passionate lifestyle. Till the beginning the company is and will remain independent. Industry made rules are made for others, not for the crew. It is the brand’s attitude towards life, the way of expressing, moving and trusting, that makes LFDY different in its daily being.

The collections are inspired by lyrics, shapes, materials, massive movements, and open-minded thoughts, inspired by street culture, urban life, and great personalities, who built this world.