BASED ON A TRUE STORY
Live Fast Die Young grew with an independent and selfmade approach. What started in a backyard in 2013, has turned into germanys biggest streetwear brand, rooted in the culture of our generation.
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Our collections are inspired by massive movements, open-minded thoughts and street culture. We are driven to become a brand that defines todayās generation, while never stopping and straying from the path.
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Headquatered in our hometown DĆ¼sseldorf, West End Germany, we operate stores across Europe.
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Find our LFDY flagship stores in Amsterdam, Berlin, Cologne, Dusseldorf, Hamburg, Munich and London.
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Our legacy continues through constant change, new frontiers, freedom, loyalty, and a crowd of like-minded, ambitious individuals.
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Community stands at the core of our actions. Read about our latest stories and check out our community fits.
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BASED ON A TRUE STORY
Live Fast Die Young grew with an independent and selfmade approach. Born out of constant change, new frontiers, freedom, loyalty, and a crowd of like-minded, ambitious individuals.
Live fast is the source of all our efforts. Live fast is the founderās dogma. The story started right here. From 40 square meters, a backyard in DĆ¼sseldorf, a message, and a self-bought printing machine. Started as the ones from the neighbourhood, LFDYās origin is still our hood today ā the home of our energy and part of the brandās matter. An authentic voice of a generation.
LFDY is not just another company.
It is our identity to make things more unique and do it out of the ordinary. The companyās goal: becoming a brand that defines todayās generation while never stopping and straying from the path.
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LFDY is a constant and rapid movement ā a progressive mindset ā a fast and passionate lifestyle. Industry made rules are made for others, not for the crew. It is the brandās attitude towards life, the way of expressing, moving and trusting, that makes LFDY different in its daily being.
The collections are inspired by lyrics, shapes, materials, massive movements, and open-minded thoughts, inspired by street culture, urban life, and great personalities, who built this world.