News

Over the last few years we have been working on opening a store in Paris. Take part in the journey from visiting the store, first set backs, shooting the collection and everything around it.

The new Basics feature the iconic Live Fast Helvetica Print on reworked LFDY silhouettes and vintage washes. 

The Bulldog capsule collection unites LFDY and „The Bulldog“, the oldest coffee shop in Amsterdam.

LFDY presents Metro Boomin for our Main Event 2024. The first LFDY Event of it's kind, features world-renowned producer Metro Boomin as well as hiphop DJ's like DJ CRUZ and Frizzo.

The Live Fast College campaign features key elements of the brands past, present and future, with a reworked classic and new colorways.

Take a look behind the scenes of our new Performance Capsule and how we linked up with Ben Whittaker in the iconic Gym "Die Ritze" in Hamburg.

Right before the Paris opening we sent a small team to America for two missions: the Black Friday photo shoot & ComplexCon Las Vegas.

Over the past months we've been working on bringing our new winter collection to life. Take a look behind the scenes as we share the creative process – from styling sessions with Veneda Carter to shooting on the streets of New York City.

The new LFDY Winter Collection is setting the tone for the cold season. With reflective details, dark colors and the iconic LFDY Camo Pattern, the new Winter Collection comes with a wide variation of new styles & materials.

We teamed up with New Era to create our first-ever collaboration on the 59FIFTY Low Profile Cap.

We flew out to Rio de Janeiro to shoot the new summer collection in the streets of the Favelas.

The LFDY Spring collection "Hit & Run" reflects the fast paced movement of the graffiti scene.